Social Media Management & Marketing
Strategy, production, and day-to-day management from a team that has made content for global audiences.
What this work looks like
Social media stops working when it becomes a posting chore. It starts working when there's a clear point of view, a format that suits the platform, and someone accountable for making it consistent.
We handle social media strategy, management, and content creation as one connected service — so the thinking, the filming, and the posting aren't split between three vendors who never talk.
The pieces we handle
Social media strategy
Audience, positioning, platform priorities, content pillars, and posting cadence — decided before anything gets filmed.
Social media management
Calendar planning, scheduling, publishing, captions, community engagement, and monthly reporting.
Content creation
Photo and video shoots, on-location capture, interviews, and graphics produced specifically for the feeds they'll live in.
Short-form video
Vertical video for Instagram, TikTok, and YouTube Shorts — hooks, pacing, captions, and editing handled by producers who do this full time.
Founder and executive presence
Turning a founder's expertise into a consistent voice on LinkedIn and beyond, without demanding hours of their week.
Performance review
What earned attention, what converted, and what to make more of next month.
A clear, repeatable process
- 01
Listen
We learn the business, the audience, and the story before recommending a single format.
- 02
Plan
Pillars, formats, and a calendar you can see weeks ahead.
- 03
Produce
Shoot days and edits that fill the calendar with real material, not stock filler.
- 04
Publish and refine
We post, engage, and report — then adjust the plan around what worked.
This tends to be a good fit when…
- Brands posting inconsistently with no strategy underneath
- Teams that need both the ideas and the production
- Founders who want a presence without running it themselves
- Businesses moving into short-form video for the first time
Working with a social media agency in New York
New York gives us something most social teams don't have: the ability to show up and shoot. A lot of our client work happens on location — in kitchens, showrooms, studios, and at events across the city — which is why the feeds we run look like the business rather than like stock footage.
For clients outside New York we plan remotely and either travel for shoot days or build a workable capture routine with your team. The strategy, editing, and management run the same way either way.
Questions we get asked
- Do you create the content or just schedule it?
- We do both. Strategy, filming and editing, captions, scheduling, publishing, and community engagement are handled by the same team, so nothing gets lost between a plan and a post.
- Which platforms do you manage?
- Most often Instagram, TikTok, LinkedIn, and YouTube Shorts. We recommend focusing on the two or three where your audience actually is rather than spreading thin across all of them.
- How often would we post?
- Cadence is set in planning based on what we can produce at a genuinely high standard and what your audience will tolerate. Consistency matters more than volume.
- Can you work with our in-house team?
- Yes — we frequently provide the strategy, production, and editorial standard while an internal team handles day-to-day community management.
These work well together
- Content MarketingEditorial thinking and real production, applied to the content that actually earns attention and trust.
- Digital MarketingOne strategy across search, social, and content — instead of three disconnected efforts pulling in different directions.
- SEO ServicesWe help businesses get found by the people already searching for what they do — through research, structure, and content that earns its place in results.